The Pattersonian

Move over George Foreman’s “Lean Mean Fat-Reducing Grilling Machine”, there’s a new celebrity endorsement in town that may just eclipse yours in world dominance or at least in weirdness: Justin Bieber’s “TimBiebs”. For those who haven’t heard the news yet, because they were focused on more important matters this week (like global climate change or…literally anything else) Tim Horton’s has teamed up with Justin Bieber to launch three new Timbit flavours, along with co-branded merchandise. The move is being made in an effort for Tim Horton’s to appeal to a younger demographic and to help build brand awareness in the United States (which apparently “runs on Dunkin’”) and also because, according to the Biebs himself “doing a Tim Horton’s collab has always been a dream of mine.” Proof that you can never be too big to dream small.